Created for doers, dreamers, and underdogs: Veteran-owned sportswear and streetwear brand True Victory is dedicated to building everyday champions.

February 14 17:00 2023
The high-end hybrid fashion brand features the very best in performance and street apparel with a strong community connection.

Traditionally, sportswear and streetwear have lived on opposite ends of the block, each with a very standard look defining that style. Those days are now over. True Victory is redefining the sport and streetwear game by closing the existing gap with its signature apparel collections. The brand’s new approach reaches far beyond the design limitations of the two styles, transforming them into a perfect blend of urban fashion and functionality.

True Victory, an edgy and rapidly growing U.S. veteran-owned sportswear and streetwear brand, aims to create one-of-a-kind athleisure clothing pieces. The company, fueled by its motto and brand promise of “Part Sport, Part Street, Always True,” is dedicated to building everyday champions on and off the field. True Victory is geared toward people who aren’t perfect but strive to overcome life’s struggles and challenges. The unique clothing designs prioritize style, all-day comfort, versatility, affordability, and community connection, which enables their customers (often referred to as True Fans) to redefine streetwear and sportswear by being true to themselves and relentlessly chasing down their dreams. 

The founders share that the company was created for all the doers, dreamers, and underdogs. “Our true purpose is to transform lives and elevate humanity through the power and unity of sports/fitness, positive stories, and serving others. It is so much more than a clothing brand.”

Given its service-oriented roots, True Victory naturally strives to be the brand of choice for the military and first responder communities and their families. However, its powerful messaging, must-have product lines, and remarkable customer service have quickly earned them a devoted following across a wide range of demographics. 

One of the keys to the company’s growing success is True Victory’s partnership with hundreds of ambassadors around the world who share the brand’s vision. “Our hope is to one day be the world’s most trusted, inspirational, and generous brand.” These diverse global ambassadors range from professional athletes and coaches to award-winning actors, models, and musicians. But make no mistake, most of these ambassadors are everyday people who just want to get better, be better, and make the world better. “There’s only one qualification required to be a True Victory Brand Ambassador – you have to be imperfect.”

True Victory has made massive efforts to create sports and street apparel that amplifies voices and provides a platform for customers to tell their True Stories. “We’re dedicated to the game, the grind, and the globe. But most importantly, we’re dedicated to you.” 

With its growing catalog of sought-after sportswear and streetwear combos, True Victory is on a fast track to completely disrupt the industry, but more importantly, build a transcendent brand that is equal parts inspirational, aspirational, transformational, and generational.

So that only leaves one question unanswered… “RU TRUE?”

Visit True Victory today to learn more, join its cause and check out its game-changing collections. Follow the brand on social @truevictoryofficial

Media Contact
Company Name: True Victory
Email: Send Email
Country: United States