Manufacturers Must Become More Aggressive in Messaging Marketing and Client Engagement to Weather Recession Suggests Manufacturing Journalist TR Cutler

September 09 08:18 2019
Manufacturers Must Become More Aggressive in Messaging Marketing and Client Engagement to Weather Recession Suggests Manufacturing Journalist TR Cutler

Manufacturing journalist, TR Cutler suggested that Friday’s jobs report represented another serious data point from the manufacturing sector, hard hit by the trade war and slowing global demand. Already in a recession, manufacturers added just 3,000 jobs in August, continuing a trend that’s fostering concerns about the rest of the economy. A widely used definition of a recession is when economic output shrinks for two straight quarters. According to Federal Reserve data, the manufacturing sector contracted in both the January through March period and again from April through June. Other indicators are suggesting further shrinkage through the summer including the monthly survey by the Institute for Supply Management, an association of purchasing managers, this week showed that U.S. factory production and new orders fell sharply in August. 

Cutler strongly urged manufacturers to be far more aggressive in messaging, marketing, and client engagement to weather the story until the election heralds a new tide of date.

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (, the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 20-year anniversary of the founding of the Manufacturing Media Consortium, which now has more than 7,000 global members including journalists, editors, publishers, and economists, worldwide writing about trends, industrial data, manufacturing case studies, material handling profiles, and robotics feature articles. He maintains extraordinary relationships with clients, journalists, editors, economists, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler is passionate about expanding the coverage and importance of the manufacturing media coverage.

The hot topics impacting the industrial and distribution sector for 2019 include employee engagement, retention, customer service, robotics, Industry 4.0, Big Data, IIoT (Industrial Internet of Things), mobile technology solutions, inventory control, procurement solutions, warehouse solutions at the distribution, warehouse, and 3PL levels. Manufacturing material flow, Fork Truck Free transformations, global real-time actionable data, along with lean manufacturing, Six Sigma, Theory of Constraints and Digital Visual Management. Cutler is particularly focused on the growing role of Women in Manufacturing (at the C-Suite and on the plant floor). Cutler expects the interaction of manufacturing, logistics, last mile delivery issues to permeate the media conversation over the next year.

Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals each published in leading monthly trade magazines, B2B periodicals, blogs, and marquis publications globally. Cutler is the most published freelance industrial journalist worldwide, and more than 4000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler. 

Media Contact
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
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Phone: 954-682-6200
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Country: United States